Reading: Defining the Marketing Mix | Principles of Marketing
How is the Marketing Media Mix Changing? - Marketing Charts
What's the Right Media Mix? | Chicago Marketing Agency | LoSasso Integrated Marketing
Mixed Media Marketing: Why Businesses Should Blend Traditional & New Media Channels | RingBoost
Modernizing your marketing mix modeling - Think with Google
Ekimetrics. on Twitter: "Marketing Mix Modeling, ROI game-changer. What is your media saturation threshold? More on http://t.co/UXHJeVn1Zp http://t.co/4H82SjIKu0" / Twitter