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How Marketers Can Win with Gen Z and Millennials Post-Covid-19 | BCG
How Gen Y's spending patterns differ from previous generations - The Economic Times
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Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing - ScienceDirect
Generation Z characteristics and its implications for companies | McKinsey
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World War G: Staying Ahead of Gen Z
Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing - ScienceDirect
Generation Y vs Z - How Do They Shop Online? | BelVG Blog
Marketing to Generation Y in Thailand - ASEAN UP
Consumer Behavior Leo Burnett by Noura Jomaa on Prezi Next
FutureBuy: Predicting & Understanding Gen Z Online Shopping Behavior