The first level of the pyramid deals with establishing the identity of the brand. Keller suggests a single building block fo… | Pyramids, Brand awareness, Identity
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Branding 101: a complete guide to building a relatable brand | Entrepreneur's Handbook
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Brand Architecture: how your products become your company's building blocks - Inclide
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Figure 2 from Building customer-based brand equity : a blueprint for creating strong brands | Semantic Scholar