Key area: leadership & culture

Personnel managers should be motivating and support staff in reaching the agreed goals. This means that they need to be aware of employees’ abilities and potential, as well as the strengths of different age groups. If communication is open, if interactions are respectful and appreciative, and if employee input is sought, employees’ identification with the company and their loyalty will be high.


  • Executive mission statement and skills
  • Dealing with mistakes
  • Recognition and appreciation

Working atmosphere

  • Communication and cooperation
  • Appreciating differences
  • Promoting social interaction and support

Identification with the company

  • Employer attractiveness
  • Values and attitudes
  • Staff turnover


  • Promoting participation
  • Interactions and methods of working
  • Result appraisals